Bellavista Collection and Participation in Trade Events: Past, Present, and Future
There are few industries, if any, where participation in specialized fairs isn’t a must for a business who wants to succeed. Trade exhibitions offer outstanding opportunities for networking and inspiration. They enable companies to showcase their newest products, meet prospective business partners, learn about competitors’ activities, spot emerging market trends, and so on.
Bellavista Collection, a recognized Italian brand that manufactures Italian luxury furniture, along with a row of other products related to interior design, regularly participates in reputable fairs. It helped the company to turn from just a firm that produces quality furniture into a brand known all over the world.
Unlike consumer fairs, most trade events are “trade only”. It means that they are intended only for industry professionals and members of the press. However, some are “public” trade shows, i.e. open to the general public as well.
By the way, the prestigious events Salone del Mobile and Maison&Objet, whose editions Bellavista Collection has never missed for years, are trade-only ones.
Salone Internazionale del Mobile: The Oldest, the Biggest, the Best Known
Salone Internazionale Del Mobile (also known as iSaloni) is a grand-scale and very significant international trade event in the furniture and design industries. It takes place annually since 1961, when the very first Milan Furniture Fair was held.
It is easy to calculate that Salone del Mobile 2018 was the 57th edition of the event. For more than a half of the century, it turned from a regular furniture fair organized to promote Italian furniture into a huge global event, attracting about half of a million of attendees!
434,509 unique visitors in 6 days, to be exact. That’s the number of industry professionals from 188 countries who visited the event in 2018. It’s 17% more than in 2016 and 26% more than in 2017.
Thanks to its annual and biennial collateral events, Salone Internazionale Del Mobile is actually a bunch of complementary trade shows held simultaneously on the same grounds.
What is more, SaloneSatellite, a collateral event of iSaloni, enables talented designers up to 35 years of age to make a claim about themselves by presenting their ideas and creative designs in the heart of the Salone del Mobile. Every edition brings more than a hundred of emerging names into the spotlight. Since 1998, when SaloneSatellite was held for the first time, virtually thousands of gifted designers from all over the world have managed to garner attention of businesses and find how to put their talents to good use.
So, every April the city of Milan turns into a real Capital of Design. The Milano Design Week, which takes place at about the same time, and iSaloni with its SaloneSatellite attract the cream of design and industry professionals.
But for Bellavista Collection, Milan Furniture Fair isn’t just a trade show, though a very big and influential one. In 2010 the brand of Bellavista was first introduced to the public here. Eight years ago, an Italian furniture producer named Caza Zeta presented its collection of Italian luxury furniture under the brand Bellavista Collection, and ever since then Bellavista participates in each edition of iSaloni.
In April 2018, Bellavista was there for the ninth time, showcasing its exhibits together with Luciano Marcato, a renowned Italian textile manufacturer and Bellavista’s long-standing reliable business partner. The exhibits shown at the event belong to Dulcechina collection, created by Attilio Zanni, Bellavista’s all-time designer, in 2018. All the pieces shown at the fair are real things you can see (and buy, if you wish) at Bellavista’s website.
As for iSaloni 2019, the info about the pieces Bellavista Collection is going to showcase there, is still in petto. We can only say that the 58th edition will be held from 9 to 14 April, 2019 – and Bellavista will definitely participate in this event.
Maison&Objet: A Prestigious Global Forum for Design
From September 7 to 11, Bellavista displayed Dulcechina collection at one more prestigious trade show – Maison&Objet 2018. In parallel to this event, the 8th edition of Paris Design Week was held almost at the same time: from September 6th to 15th 2018.
Maison&Objet takes place each January and September since 1995, when it was held for first time. This semiannual fair has become an internationally recognized event aimed at professionals working in industries related to interior design, home decor, architecture, and lifestyle culture. Maison&Objet is a ‘trade only’ show, i.e. only professionals in the spheres of décor, design and lifestyle can attend it.
Here are some numbers from the latest event (September 2018):
At September edition of Maison&Objet 2018 there were 3,112 exhibitors, including 647 new brands. 1,238 of them were from France, and 1,874 international ones, from 72 countries all round the world.
The event was attended by 76,502 unique visitors from 171 countries, which was the highest attendance ever. 31,928 of the visitors were from countries other than France. The total number of attendées equaled 119,633.
The structure of Maison&Objet exhibition ground is extremely well-thought-out. It consists of two hubs, or main areas, named Maison and Objet. In addition, there are ‘What’s New?’ exhibitions, which in September 2018 were expanded to as many as four locations. So, visitors could see more displays featuring new products and gain insight into the newest trends in the industries.
The hubs in their turn are divided into sectors: 4 in Maison and 7 in Objet. Bellavista Collection’s strand was located in Forever section of Maison hub, which united manufacturers of high-end pieces. No wonder that this section is called Forever: luxury and top quality never go out of fashion.